Know How We Helped a News Website Increase Their Revenue by 38% by Fixing Their Ad Space Placement Issue and Listing Their Inventory with Us In the fast-paced world of digital publishing, maximizing ad revenue is crucial for sustaining and…
What are Ads? What are the Types of Ads? Which Types of Ads Work Best? Advertising has become an integral part of the online ecosystem. For publishers of websites, apps, and games, understanding the nuances of different ad types and…
Why Ad Space Placement is So Important for Publishers Monetizing your content effectively is crucial for any publisher. One key factor that can significantly impact your revenue is ad space placement. The strategic placement of ads on your website, app,…
What are DMPs? Data Management Platforms (DMPs) have emerged as indispensable tools for publishers looking to maximize their revenue potential. A DMP is a software platform used for collecting, managing, and analyzing data, which helps publishers make data-driven decisions to…
Why UI/UX Plays an Important Role for Publishers: Finding the Right Spot for Ad Space User experience (UX) and user interface (UI) design are crucial for the success of any publisher’s website, app, or game. A well-designed UI/UX not only…
What are SSPs? Understanding Supply-Side Platforms for Publishers In digital advertising, publishers are constantly seeking efficient ways to monetize their ad inventory. One of the most powerful tools at their disposal is the Supply-Side Platform (SSP). But what exactly are…
What Are Ad Formats? Understanding the Types and Their Best Uses for Games, Websites, and Apps Understanding ad formats is crucial for publishers who want to monetize their traffic effectively. Ad formats refer to the different types of advertisements that…
Case Study: Ad Monetization Decline of Vice Media Industry: Digital Media Objective: Understanding the decline in ad revenue and its impact on the platform Background Vice Media, once a trailblazer in digital journalism and alternative media, experienced significant financial difficulties…
Case Study: Ad Monetization Success of Times of India Industry: News & Media Objective: Maximizing ad revenue while maintaining user engagement and satisfaction Background The Times of India (TOI), one of the largest English-language daily newspapers in the world, has…
Case Study: Ad Monetization Success of Labnol.org Industry: Tech & Education Objective: Maximizing ad revenue while maintaining user engagement and satisfaction Background Labnol.org, a well-known tech blog founded by Amit Agarwal, offers a wealth of information on technology, software tutorials,…
