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What Are Success Metrics? Key Metrics Publishers Need to Monitor Closely Success in the publishing world is defined by numbers. These numbers, or metrics, tell you how well your content, website, app, or game is performing and where improvements are…
What is A/B Testing for Publishers? What are the Types of A/B Testing? How to Do A/B Testing? Which Type of A/B Testing is Best for Publishers in 2024? Staying ahead of the competition requires continuous optimization of your monetization…
What is CTR? Why it is as Important for Publishers as for Advertisers? One term you’ll hear frequently is CTR, or Click-Through Rate. It’s a crucial metric that both publishers and advertisers rely on to measure the effectiveness of their…
How to Become an Ad Publisher: A Comprehensive Guide Are you looking to transform your website, app, or game into a revenue-generating machine? Becoming an ad publisher can open the doors to significant income streams by leveraging your digital properties.…
How Publishers Make Money: Unlocking Revenue Potential for Your Digital Assets As a publisher, understanding the various ways to generate revenue from your digital properties is crucial to maximizing your earnings. In this blog post, we’ll explore the strategies publishers…
ECPM (Effective Cost Per Mille) stands out as a crucial metric for publishers. Understanding ECPM can significantly impact your revenue generation strategy. This blog will break down what ECPM is, how it works, how to calculate it and explore the…
What are Ad Publishers? The term “Ad Publisher” has become a crucial component of the online advertising ecosystem. Ad publishers play a vital role in the distribution of advertisements across various digital platforms, helping businesses reach their target audiences effectively.…
What are Ad Networks? Publishers constantly seek ways to monetize their content effectively. One of the most efficient methods to achieve this is through ad networks. But what exactly are ad networks, and how can they benefit your website, app,…
What are DSPs? In digital advertising, understanding the tools and platforms available is crucial for publishers looking to maximize their revenue. One such powerful tool is a Demand-Side Platform, commonly known as a DSP. But what exactly is a DSP,…
Know How Some Utility App Publishers Boosted Their Revenue by an Average of 61.04% Quarterly with Us Utility app publishers are constantly searching for effective ways to monetize their traffic and maximize revenue. At our ad tech agency, we’ve developed…
